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Dodgers Photo Marketing Ltd. —
Distributor of Photographic Products

Contact: Sandy Koufax
Ray Campanella —
Applications: Customer Order Processing
Inventory Control
Purchase Order Processing
Accounts Receivable
Accounts Payable
Sales Analysis
Requirement: Dodgers is a distributor of photographic products and outdoor equipment and sportswear to the retail trade. The company had been using a single user based P.C., but had far outgrown the system capacity. It also fell far short of their needs in sales analysis reporting, pricing flexibility, etc.
Solution: An integrated multi-user system was installed complete with screen and printer in the shipping/receiving area. The system was customized to handle the special discount and seasonal promotion schemes offered by the company. In addition, the existing product and customer files were converted from the old system to minimize the effort required to go live. The extensive sales reporting features of the system satisfied all the needs of management. Even the company's network of MacIntosh computers was integrated to the system as an additional smart terminals.
Result: The business has grown dramatically since the system was installed, but no changes to the system or additional staff were required to handle the extra volumes.
Update: The steady growth of the business by February, 1989 led eventually to the opening of a branch office in California and the need to increase the number of terminals in the Toronto office. The system had performed so well that a copy of the software was installed on a system in California and the Toronto system was upgraded to a 16 user system level. Both installations are in full operation. The California installation took only 2 weeks to bring to full production ready status.
Update 2: Due to further growth and maturity of their business, a significant software and hardware upgrade was done in August 1992. This significant upgrade was completed with minimal disruption of their operation. (They were down for less than 2 days). It addresses their needs for state-of-the-art reporting and simplicity of use.
Last Updated: March 24, 2017